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On March 11, 2011 a magnitude 8.9 earthquake struck off the northeast coast of Japan. The resulting tsunami flooded 65% of the city area of Higashi-matsushima, killing more than 1,000 people.

Four months have now passed since the disaster and the people of Higashi-matsushima want to thank all the people who have supported them and tell them that they are doing well.

It has been decided that a "Revival Festival for Higashi-matsushima - Thank You!" will be held on August 20, 2011.

SocialTOUR is supporting the festival as a reconstruction assistance project, and as part of that will donate fireworks for the event. This will be especially welcome as most firework events have been canceled this year.


What do fireworks mean to the Japanese?

What does it mean to display fireworks in Japan? You may wonder if you ever came to Japan.

A long time ago, our ancestors displayed fireworks to help those who had died of disease and hunger rest in peace.

Nowadays, we display fireworks at summer festivals that attract so many people with their beautiful and colorful designs. Audiences can share their time and feelings with friends, family and lovers, which might help them more closely connect their friendships, family ties and relationships. We also enjoy sparklers with our family and friends which makes wonderful childhood memories.

At this time, we are supporting "Higashi Matsushima Genki Festa" to transfer the gratitude of local people to everyone who supported them with supplies and by voulunteering.

We wish the victims of Higashi Nihon great earthquake on 11th of March can rest in peace through our fireworks and sparklers.

It doesn't matter where you are. Let's share the moment with local people.